Visit our shop

353 Liverpool Road
Ashfield, NSW 2131
Phone: 9797 9913

Business Hours
Weekdays: 9am-5:30pm
Thurs: 9am-7pm
Sat: 10am-4pm

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    About Ashfield Cycles

    Ashfield Cycles is a Specialized bike dealer and stocks a wide range of bikes, apparel, shoes and accessories, as well as servicing all types of bikes.

    The business was established in 1978 by current owner John Michell. During those years John and his team have encouraged thousands of people to get fit and healthy by riding a bike.

    Bikes have become lighter and faster and the gears and brakes have improved and mountain bikes and triathlon bikes have been added to the line-up. Plus, road bikes have become more and more popular.

    The popularity of road bikes has led to Ashfield Cycles’ involvement with bike clubs like Dulwich Hill Bicycle Club and Lidcombe-Auburn Cycle Club (LACC) which Ashfield Cycles has sponsored for many years. Ashfield Cycles has also had a long history of association with local triathlon clubs and now is proud to announce our new partnership with Concord triathlon club. We would like to welcome all of their members to the Ashfield Cycles community.


    John Michell – Owner


    Proprietor John Michell started the business when he was just 25 years old, originally located on Parramatta Road at Ashfield. He relocated to Liverpool Road in the mid-1980s and has occupied the same premises ever since.

    John grew up in the local area and was interested in bicycles for as long as he can remember. He started racing at the age of 14 with the local Dulwich Hill Bicycle Club and is now an active member and sponsor of the Lidcombe-Auburn Cycle Club.

    John is passionate about cycling and has never lost his enthusiasm for bikes or for the local area, and enjoys helping others join him in his favourite past-time.

    He has a collection of new and retro bikes.


    Andrew ‘Macca’ McLean – Workshop/sales


    Andrew joined the Ashfield Cycles team in 2015 after a career in the cycling industry.

    Most recently he worked behind the scenes in the bike industry with a number of wholesalers, and previously in a number of bike shops in Sydney’s west, and originally in his home town of Coffs Harbour.

    Andrew is a dedicated roadie and is a member of Marconi Cycling Club. He also rides track.


    Jessica Dennis- Sales assistant/ Social media


    Jessica joined the Ashfield Cycles team in 2019 as a casual sales assistant whilst completing her Bachelor degree at University. She now works full time during the week, and enjoys riding on the weekends with friends and the local tri club- Concord Triathlon Club.


    Sophie Michell- Sales assistant/ Social media


    Sophie has recently joined the Ashfield cycles team on weekends to help out dad. She adds a happy and bright vibe to the shop, and loves new Specialized Roubaix.

    Brands we stock